A father and son enjoy Spring in downtown Battle Creek.
Battle Creek Downtown Partnership, establishing downtown Battle Creek, MI as a vibrant, livable, urban center.

Rob Peterson
Downtown Development Director
Phone: 269-441-1665
Email Rob

Alyssa Jones
Business Development & Communications Manager
Phone: 269-441-1668
Email Alyssa


115 W. Michigan Avenue
Battle Creek, MI 49017
Phone: 269-968-1622
Fax: 269-441-2274
The mission of the Battle Creek Downtown Partnership is to establish downtown Battle Creek as a vibrant, livable, urban center.  While the downtown environ constantly changes, our vision and core values help us focus on creating a sustainable future.

Our Vision

Create a popular destination with a great mix of boutiques, restaurants, arts, and attractions;

Offer a welcoming, safe, and vital downtown where people are open-minded and friendly and where the community nurtures its resources;

Maintain a prosperous, beautiful, and unique downtown that welcomes and attracts a diversity of people -- in terms of age, ethnicity, and religion; a downtown that is exciting, different, and visually appealing;

Committed to health and fitness because of its unique history in Battle Creek; and

Cultivate a highly entrepreneurial downtown where you'll find continuous growth --we're making new history everyday -- vital businesses, and high-tech, high-skilled, high-paid jobs.

Our Core Values

We believe that entertainment, art, and culture are key to the redevelopment of downtown.

We see the downtown as the epicenter for business, financial and governmental institutions.

We are committed to maintaining a safe, welcoming, and walkable environment.

We value our cultural history of health, and the presence of religion and education in the downtown.

Information provided herein will keep you informed on all the moving parts downtown as we focus on creating a vibrant, livable, urban center.
Goal: Establish downtown Battle Creek as a vibrant, livable urban center

Objective:Increase private investment in downtown Battle Creek.
Strategy: Encourage the redevelopment of vacant downtown properties.
Strategy: Involve anchor businesses in economic development efforts through downtown living initiatives, expanding supplier presence in the community and strategies to encourage employees to buy local.
Strategy: Assist the City in its Master Plan update, particularly those parts that relate to development-friendly ordinances, policies and procedures.

Objective: Maintain foot traffic downtown despite a reduction in available DDA funding.
Strategy: Further develop sponsorship program to offset event costs.
Strategy: Continue to build partnerships to encourage others to hold events in downtown.
Strategy: Create co-marketing program to increase awareness of downtown businesses and events.

Objective: Leverage existing talent in food protection, food production and consumer product marketing.
Strategy: Engage with the Global Food Protection Institute to find collaboration opportunities.
Strategy: Support Kellogg in expanding corporate and supplier presence in downtown.
Strategy: Expand the presence of businesses focused on local foods.

Objective:  Further establish downtown Battle Creek as a destination.
Strategy:  Increase the amount of public art in downtown.
Strategy:  Work with City to improve the perception of safety especially reducing the effects of blight, panhandling and areas with poor lighting.
Strategy:  Increase the number of retail offerings by developing program to support new ventures. 
Battle Creek Downtown Partnership
115 W. Michigan Avenue | Battle Creek | MI | 49017
(269) 968-1622
Downtown Battle Creek Brochure
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